Samsung Electronics, a global leader in technology has been ranked as the 8th most valuable brand by the Interbrand Brand Valuation. In the recently released IBV results on September 30, Samsung accomplished the third highest growth rate of 20.4 per cent and ranked No. 8 with a brand value of $ 39.6 billion.
The company’s outstanding growth can be attributed to reaching the No.1 position in smartphone market share globally, continuously strengthening its leadership position in the TV category, and strategically branding itself consistently across other digital product categories, says a press release.
“Moving forward with plans to be a brand that consumers are longing for, we’ve unfolded a number of activities such as a new brand strategy called the Brand Ideal, which includes a greater focus on social purpose” said Samsung’s CMO Sue Shim.